New Brand for National Sport Organization

Published: Spring, 2019

Canada’s cross-country ski national sport organization has established a new strategy, to be supported by a bold and new brand. “Nordiq Canada” will identify the NSO, which was formerly “Cross Country Ski de fond Canada (CCC)”.

Nordiq Canada announced a revised brand in March 2020, that was developed from input by over 1,000 community members. It’s a new direction for the NSO. Nordiq Canada describes its brand messages as “bold and yet focused”. The key brand messages involve getting all Canadians on “skinny skis”, and more athletes on podiums.

Cross Country Ski de fond Canada launched its new brand in March, 2020.

Nordiq Canada’s brand launch video.

The brand will highlight the synergy between grass roots and high performance.

Strategic Goals 2016 – 2026

Five strategic goals have been outlined as in the photos below.